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CUSTOMER PERSONA

Who KasiLink SA is built for

Two example personas — one from each side of the marketplace — used to guide the features and design decisions on this site. These are fictional, illustrative personas, not real customers or plumbers.

These personas are illustrative examples used to guide design decisions, and do not represent real individuals.

Thabo Nkosi

Customer Persona

Age
34
Location
Soshanguve, Pretoria
Occupation
Retail store supervisor
Household
Owns a 3-bedroom home, lives with family
Devices
Uses a smartphone for most online tasks

Goals

  • Find a trustworthy plumber quickly during an emergency.
  • Compare prices before committing to a booking.
  • Avoid being overcharged or let down by unreliable workers.

Frustrations

  • Relies on word-of-mouth referrals that are not always available.
  • Struggles to judge a plumber's skill level before hiring.
  • Has been let down by no-shows in the past.

How KasiLink SA helps

Thabo can search by location and service, compare plumber ratings and reviews, and request a quotation or booking directly through the platform — without relying on guesswork.

Sipho Dlamini

Plumber Persona

Age
29
Location
Mamelodi, Pretoria
Occupation
Independent, self-employed plumber
Experience
6 years in residential plumbing
Devices
Uses a smartphone; limited access to a laptop

Goals

  • Get a steady stream of paid work without constant marketing effort.
  • Build a visible track record of completed jobs and reviews.
  • Spend more time working and less time searching for customers.

Frustrations

  • Limited visibility beyond his immediate neighbourhood.
  • No easy way to showcase past work or qualifications online.
  • Inconsistent income between jobs.

How KasiLink SA helps

Sipho can create a profile showing his skills, experience and previous work, receive enquiries and bookings directly, and build a reputation through customer ratings — increasing his visibility beyond word-of-mouth.

Recognise yourself in one of these personas?

See how KasiLink SA works for people like Thabo and Sipho.

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